idWord FAQ

You are different; ID is the purposeful, and determined use of that difference.
Your ID is always at work in you and is observed by others, through these six dimensions: Critical Outcome, Driving Passion, Assimilated Experience, Cumulative Knowledge, Emergent Skill and Prevailing Talent.
Your idWord summarizes how your uniqueness is demonstrated across the six dimensions of Intentional Difference.
Knowing your idWord is about understanding how you leverage your uniqueness in an intentional way to measurably improve your results at work and in your relationships.
ID emphasizes looking at a person through the lens of what is unique about them. Our uniqueness does not come from the singularity of a strength or weakness, but from the modifying and multiplying effect of both. The difference we bring to a situation, task or relationship, is brought about by our strengths, from which we produce and contribute, working in tandem with our weaknesses, which force us to rely upon, learn from and defer to others.
We have tested both. The  difference is stark in favor of having a trained, idCertified coach versus a computer-version driven by logic. A coach is able to connect, challenge, and question you based upon a variety of factors, such as your body language, your eye contact, your verbal transitions, etc. all of which provide cues to how you are progressing toward your idWord. The computer does not provide or read that type of nuance. More than 95% of those who go through the in-person version will come to know and own their idWord, and about 50% of those who do the online version will come to own and know their idWord. Some will identify a theme or cluster of words. 10% or so will not arrive at a conclusion.
The in-person session takes about 60 minutes on average.
idDiscover reveals more of who you are: All of these instruments measure various aspects of a person’s personality traits. SF, MBTI, DISC and other tools like them result in a label,  letters or colors to describe how a person is likely to think, feel or behave. However, research has shown that what is expected of a person(because they are said to perform in a certain way) also has impact upon how a person performs. (see Pygmalion effect/Golem effect).  Also, research shows that passion impacts what a person is driven to do over and over again. Other aspects such as our experience, knowledge and skill also impact what we are likely to do. idDiscover is multi-dimensional: The idDiscover process accepts the assumption that human performance results from personality plus other dimensions. These other dimensions, five to be exact, are: Critical Outcome; Driving Passion; Assimilated Experience; Cumulative Knowledge; and Emergent Skill. The sixth one in our suite of dimensions is Prevailing Talent which represents personality. idDiscover is easy to remember and apply daily: The idDiscover result is also different in this way; instead of a list of labels, letters or colors that most people struggle to remember after 90 days;  a person discovers, that ONE WORD which best articulates their difference.
As in other such tools such as MBTI, StrengthsFinders, etc., age 14 is the minimum age at which a person is beginning to become concretized in his/her personality.
So far ID has had the same results across several national cultures, including Hispanic, United Arab Emirates, Asian and US.
No. A person’s id Word is deep within and only they can articulate and know for sure when a word captures his or her uniqueness.
No, ID alone should not be used to hire people. However, idMatch© which is based upon ID is a process designed to provide predictive insight into hiring the right person for the right job.
Yes. Absolutely. Research shows clearly that couples who come to know and celebrate the uniqueness of each other experience more meaningful lives together. Both parties should discover and discuss with one another their idWord.
ID is not designed to measure or treat psychological illness or wellness, but exists to serve as a tool for healthy persons to grow and strengthen in their personal and professional development.
An individual’s Intentional Difference, that is what is productively unique about them, remains stable but it grows and develops over time. However, the name a person gives their ID may change, depending upon your idWord engagement level . After going through the idDiscover process, a person may be Fascinated or Frustrated A person who arrives at a FASCINATED level of engagement is unlikely to ever change or want to change their word. They experience a gestalt moment –a moment when the world and how they see themselves in the world changed through the process and discovery of the word that describes their essence. Others may arrive at a FRUSTRATED level of idWord engagement. At this level they may have arrived at a theme or themes alluding to a word, but have not landed firmly on just one word. They know there is a word but what that word is, is still unknown. They may choose a word at this point just to have a word, but inside they know it is not the perfect word just yet. In this case the idWord is likely to change.
Yes. That depends upon your idWord engagement level. Persons who through the idDiscover session arrive at a FASCINATED level of engagement are unlikely to ever change or want to change their word. They would have had a gestalt moment-that moment when the world and how they perceive their purpose in the world changes-when they realize they have discovered that one word that describes their essence. Others may arrive at a FRUSTRATED level of idWord engagement level. At this level they may have arrived at a theme or themes that allude to a word, but have not really landed firmly on just one word. They know there is a word but what that word is, is still unknown. They may choose a word at this point just to have a word but inside they know it is not the perfect word just yet. In this case the id Word is likely to change.
No. The ID process is the proven method through which a person comes to access their idWord. (Q) After discovering your id Word what is the next step(s)? Answer: A follow-up clarifying and validating conversation with an idCoach (idCoach Debrief) is the next step.
ID is based upon theories posited by Abraham Maslow and his work around peak performance, Mihaly Csikszentmihalyi and his work around flow, and Don Clifton and his work around strengths-based leadership. ID uses a qualitative approach, encouraging introspection and self-analysis across six dimensions. This paradigm highlights the importance of intentionally choosing to focus one’s attention and energy into cultivating that which will yield the most significant growth (Shushok & Hulme, 2006), which is accomplished not by ignoring weaknesses, but by instead seeking to understand and manage areas of deficiency while optimizing effort by building on strengths (Clifton & Harter, 2003; Clifton & Nelson, 1992). Strengths-based ideology provides insight for the design of intervention programs that prompt individuals toward achieving positive goals and aims (Frey, Jonas, et al). The idDiscover process has proven to yield consistent and reliable results based upon a growing database of thousands of responses.
The idea of intentionality, and being intentional, has been a focus of research and observation for Ken Tucker for some 20 years. As Chief Designer he designed and developed the idDiscover platform of service-offerings, including the in-person and the idDiscover Online protocol and process. Co-authors Todd Hahn and Shane Roberson have been essential in further developing, formatting and capturing the intentional difference concepts in the book Your Intentional Difference: One Word Changes Everything. TAG partners and associates continue the development and application of Intentional Difference.