#enRoute

Another example of a business that created a new contested market space is Uber. Uber allows its users to arrange for “nicer” cars using a Smartphone app. The brainpower behind Uber is its operations because Uber does not provide its own vehicles or operators. It works with existing licensed drivers…

Let strangers into your home

Airbnb is another company that completely revolutionized traveling. Airbnb is an online service that provides a platform for people to rent unoccupied living space and other short-term temporary housing to guests. This company turned spare rooms into the world’s favorite hotel chains. The hesitation of allowing strangers to rent your…

You broke my glasses

Warby Parker is an American company that sells prescription eyeglass and sunglasses online, with a limited number of showrooms. Warby Parker completely reformed a new glasses industry with their free home trial feature where the customer is allowed to order 5 pairs of glasses for free and have them sent…

It’s time to join the circus

An example of a business that created a new market space is Cirque du Soleil. Cirque du Soleil completely reconfigured the circus. It changed its target audience from kids to adults. It blended in opera and ballet with the circus format while eliminating animals. It’s theatricality, story line, and character-focused…

Stop competing!

In one of my graduate courses this summer, we were required to read “Blue Ocean Strategy” written by W. Chan Kim and Renée Mauborgne. Blue Ocean strategy is a business strategy book that illustrates organizations’ need to create new demand and uncontested market space for optimum profits and to generate…
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