Who am I?
As a question, it is considered to be one of the five most important questions you can ask about yourself. As a pursuit, self-discovery will be one of your most life-transforming experiences. Why is answering the question, “Who am I” so important to an individual?
On the seal of the United States of America is the phrase, “E pluribus unum” and is Latin for “Out of many, one.” When the Seal of the United States was created this was one of its mottos and is still a driving influence on the culture and ideology of its citizens to this day, to produce one.
A culture and ideology whose goal is to produce “one,” has systems and processes designed to cause conformance and uniformity for its participants. We have common houses, clothes, educational systems, stores where we shop to get the same things, and the list goes on. To get something different, will always us cost more.
There is tremendous value in being different. As an individual in a culture of E pluribus unum, your distinction is in your difference: your Intentional Difference.
As an individual in our culture, conformance and uniformity are not required to be successful.
Some of the iconic performers of the 21st century felt the need to break with conformance and uniformity to demonstrate their capability according to their Intentional Difference.
A Bloomberg survey conducted in 2010 shows the University of California tied with the “School of Hard Knocks,” or those who didn’t graduate from college, as the number one source for CEOs of S&P 500 companies. Steve Jobs is one my favorite Hard Knocks alumnus. I am dictating to you on my MacBook Air, and listening to the precise collection of music I downloaded from iTunes. When I get ready to talk you, I will call you on my iPhone. The expressed Intentional Difference of one person, Steve Jobs, has dominated the marketplace in all of those industries and literally changed the world in his generation.
Discovering your Intentional Difference is not about being a nonconformist or even achieving CEO status. It isn’t even about being a leader or leadership.
Discovering your Intentional Difference is about uncovering and unleashing the innate resources resident within you.
It is about coming into alignment and cooperating with the idiosyncrasies that make natural, natural to you, causing you to be a high achiever, a peak performer, and taking you to that state of being called personal mastery. It is simply about discovering who you are.